Cuzen Matcha/ 2019–2024
An extensive branding launch for a matcha maker + whole leaf system. Cuzen Matcha is a startup that offers the freshly ground matcha system that combines shade-grown organic Japanese tea leaves and an award-winning* home matcha maker. The visual identity was created around its core values of simple beauty, sustainable lifestyle, authentic quality and modern convenience. This project transformed the founder’s vision into reality, leading to the successful launch of a Kickstarter campaign, along with a multilingual e-commerce site on Shopify and an Amazon brand page.
*TIME’s Best Inventions of 2020, CES 2020 Innovation Awards Honoree, iF Design Award 2021 (Germany) ,Good Design Award 2021 (Japan)
Brand Photography
Brand Collaterals: Leaf Mailing Bag, Mailer Insert, Business Card, Post Card, Starter Booklet
Pop-up Setups: Pop-up Cart, Happi Jacket, Signage, Sample Cups, Promo Cards
Welcome Step Emails for New Cuzen Customers